john a palmisano
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Company: DLJdirect (now e*trade, previously PC Financial Network, CSFBdirect, and Harrisdirect)
Roles: Web Developer (1996-1997), Web Development Manager (1997-2001)
Industry: finance
Responsibilities: web development, team management, product strategy
DLJdirect was one of the first online brokerages. It has since been acquired by e*trade.
Responsibilities and accomplishments included:
  • Managed team of developers responsible for creating and maintaining one of the first online trading sites, as well a mobile version of the site and several international versions in different languages.
  • Developed 'Express' version of site, which improved performance over the original site by 60%, and the wireless site by 30%, and improved original site performance by 50%.
  • Developed application to automate daily DLJ and CSFB Research updates by converting Word and PDF documents to XML, reducing development time by over 300%, and facilitating full-text searching and re-purposing of content.
  • Received dozens of awards including: #1 Online Brokerage for Performance (by, #1 Online Brokerage (by American Association of Individual Investors), #1 Online Brokerage (by Barron's), and a Codie Award for Best Online Brokerage Service.
sample of work
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Harris Direct CSFB Direct CSFB Direct CSFB Private Client Harris Direct/Bessemer Harris Direct/CitiStreet Harris Direct/Scudder DLJ Direct UK DLJ Direct Japan DLJ Direct Japan CSFB Direct eUnion (Middle East) BOCI Online (China) PC Financial Network (PCFN) CSFB Direct Express Harris Direct Wireless