I have a diverse background working on websites in both management and hands-on roles. My extensive UX experience (as well as the study of human and consumer behavior) allow me to not only make a product easy to use, but to analyze every aspect of it and carefully guide users through the sales cycle, and increase conversions. Having worked in many fast-paced environments, I've learned to solve problems using a variety of resources such as site analytics, industry data, best practices, talking to sales and customer service teams, soliciting user feedback, and testing, as well as drawing on my own experience and applying basic common sense. I have a very goal-oriented approach where every action is intended to reach a very specific goal, which then addresses a larger business goal; allowing tasks to be prioritized for the highest ROI. I also believe in the "lean" model of making small changes and constantly testing and analyzing the results.
While many of my roles have been focused on the user experience, at a recent position I worked closly with the marketing, merchandising, and development teams, and had regular discussions with the individuals responsible for SEO and analytics. I was able to make suggestions to all of the above groups to improve acquisitions, conversions, and retention.

"It requires a very unusual mind to make an analysis of the obvious."

- Alfred North Whitehead

I'm able to apply my understanding of consumer behavior to improve marketing, and apply my analytical abilities and understanding of statistics to analyze data. A lot of people have experience using analytics tools, but I'm able to read and understand the data, which means not taking individual numbers out of context, and being able to differentiate between correlation and causation. I also constantly look at the product from the customer's point-of-view to see where possible problems exist that may not be obvious from the analytics.

I've worked directly with CEOs to help define companies' online strategies. Rather than focusing just on converting individual sales, I address the customer lifetime value, making sure the user is satisfied with their experience, returns again in the future, and refers others. I also focus on the SEA (strategic experience alignment) to make sure all resources and systems are in alignment and working together to optimize everyones' efforts and increase ROI.

See my portfolio for examples of my work. - show more - - show less - I've worked in the fastest-paced financial environments where I was always working on multiple projects, with tight deadlines that absolutely had to be met. I've also worked with limited resources where I had to be resourceful and come up with creative ways to get things done. There were times at companies where it was only myself and a single developer, and I handled everything from planning through to launch. I can get projects done. Not only can I get them done fast, but I can minimize risk and coordinate projects to get them done in the most logical order to make the best use of time and avoid unnecessary work. I consider any back-end systems that will need to be built or modified so that they're easy to maintain, and I automate as much as possible. For every project, I consider all possible scenarios as well as any possible issues that may arise.

"There are two ways of meeting difficulties. You alter the difficulties or you alter yourself to meet them."

- Phyllis Bottome

I can take on responsibility and and get things done with little to no assistance or supervision. I can address tasks with minimal direction or explanation and produce reasonable results quickly, and present them in a clear, concise way. I have enough common sense that I will never produce anything that's very far off. I'm very creative and my UX background allows me to address problems from multiple perspectives.

I also work well in collaborative environments. I communicate well with developers and designers because I have worked in both areas. I've worked in management and consulting so I can communicate ideas in the simplest terms, and can prepare documents and presentations for practically any audience. I'm analytical and resourceful, so I can find creative solutions to reach goals, meet deadline, and produce results. I'm honest about what I do and don't know, but will always find a way to learn what I don't.

The projects I've been involved with have consistently been the most successful in every organization I've worked at. And I constantly re-evaluate completed projects to see where improvements can be made. I am thorough and deliberate, making sure I understand the goals they satisfy, the desired outcomes, how long they will take complete, what they will cost, what research needs to be done, what other projects and systems they affect, how they're going to be rolled out, what issues may arise, and how they will be maintained. But I also work fast. I can I come up with solutions quickly and can implement them quickly. I can be creative and come up with short-cuts to get things done fast in an emergency, but still make sure everything down to the smallest detail is done right.

"Some men see things as they are and ask why. Others dream things that never were and ask why not."

- George Bernard Shaw

At one finance company I worked for, I was able to automate almost all of my less important tasks (like updating daily research reports) so they either ran with no human involvement, or were simplified so that anyone could take them over. When I became a manager, I was able build several teams responsible for hundreds of sites, including mobile and international sites. I helped streamline the process to the point where a couple of people were rolling out an average of three completely functional online trading sites a month.

I'll not only get more projects done, but they'll be built so almost anyone will be able to come in and maintain them. For example, I redesigned the brand pages at an ecommerce company so that someone just needs to add content. It supported brands that carried multiple categories or only one, had multiple series or none at all, and had deals running or not.

I can take on any and all marketing projects. Where I'm not familiar with a tool or service, I will learn it. I study psychology and human behavior and know how to present information that motivates people to take action. I've also developed a tool to uncover creative ways to market. And as with everything else, I constantly assess how successful the approaches are and keep improving on them.

"Try not. Do. Or do not. There is no try."

- Yoda

I use every free minute planning future projects, and re-assessing past projects to improve them. I constantly research competitors and keep up with technological and industry changes. I can take on QA and am almost obsessed with getting things perfect. Having experience in a wide range of roles, I can also usually figure out what the cause of the issue is; whether it's the data, the code, or the design. I have sales experience and while it wasn't a career I wanted to persue, I was one of the top salespeople within a month. If you need something designed, I can design it. If you need something coded, I can code it. If you need help in a showroom, at a conference, or in a presentation, I can do that too. You won't find anyone else with my wide range of skills, my passion, or my desire to excel. - show more - - show less -